When a potential client reaches out, whether it’s by phone, voicemail, or your website chat, they’re not just calling you. They’re calling your competitors, too. And whoever responds first? They have a 78% chance of winning that client. Now, we’re not saying you need to answer every call 24/7 (you deserve to sleep, and your staff isn’t made of clones). But we are saying this: response time is revenue. The faster you respond, the more likely you are to convert that inquiry into a scheduled appointment. That’s why smart ABA practices don’t just rely on hope and happenstance. They use: Answering services for after-hours calls. Automated text or email replies to let families know they’ve been heard. Clear team protocols so nothing slips through the cracks. Because in a world where parents are searching for help right now, being the first to respond doesn’t just make you look good, it makes you the right choice.