ABOUT SOLID GROUND DIGITAL MARKETING AGENCY

Who We Are and What We're About
We’re not your average marketing agency.
Solid Ground was built for one mission: helping ABA providers get found, get chosen, and get growing, without compromising ethics, compliance, or sanity. While most agencies speak in hashtags and sales funnels, we speak fluent HIPAA, Google rankings, and what it’s like to run an autism center at 7pm on a Tuesday.
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Our strategies are all about real data, not hunches. And we don’t just help you rank, we help you resonate. That means local SEO that lands you in the Google 3-Pack, websites that convert nervous parents into confident clients, and messaging that connects as much as it converts.
We understand your world, because we live in it.
From intake workflows to compliance landmines, we build marketing that works with your clinic, not against it. That includes bulletproof privacy practices (hello HIPAA Journal) and clear content that makes both Google and parents say “YES.”
We stay grounded in what actually matters:
Serving your mission with marketing that scales
Equipping you to compete (even if you’re not a tech person)
Keeping your growth sustainable, not chaotic
And if you’re wondering, yes, we know what BACB means, and no, we won’t try to turn your website into a TikTok dance. (Unless you really want that. Then we’ll talk.)
We’re proud to help the helpers. And we believe ABA growth should feel as clear and confident as the care you provide.
Let’s build something solid.
Learn about how we help ABA providers grow »

About Our Founder & Visionary: Rachael VanWagner
Rachael VanWagner isn’t just the CEO of Solid Ground, she’s the force behind its no-fluff, results-first approach to digital marketing. With a sharp eye for strategy and a deep respect for the real work happening inside autism centers, Rachael built Solid Ground to help mission-driven businesses grow without getting lost in marketing jargon or one-size-fits-all tactics.
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Her background blends marketing know-how with boots-on-the-ground leadership, which means she’s just as comfortable mapping out a multi-channel campaign as she is helping a client cut through the noise and focus on what’s actually moving the needle. Rachael believes marketing should feel like momentum—not mystery.
At Solid Ground, she leads with clarity, curiosity, and a healthy dose of straight talk. Whether she’s guiding strategy, supporting her team, or dreaming up what’s next, Rachael keeps things real, rooted, and always client-centered.
When she’s not building big ideas or refining the next smart system, you’ll likely find her in full-on creative mode—coffee in hand, Spotify playlist running, and a new vision on the horizon.
About our V.P. & Systems Guy: Ron Flynn
With over 30 years of experience helping global tech giants (Oracle and HP) and fast-moving startups boost revenue and tighten up strategy. Ron Flynn knows how to turn big ideas into real results. He’s led sales enablement, built teams, fine-tuned processes, and coached just about every kind of sales pro out there, and now, he’s bringing that powerhouse skill set to the world of digital marketing.
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As Solid Ground’s Senior Account Manager, Ron partners closely with our clients to keep strategies sharp, timelines on track. Think of him as your marketing translator, project quarterback, and accountability buddy—all rolled into one.
Ron’s superpower? Taking complex, messy challenges and turning them into clear, scalable systems that actually work. He’s led high-stakes projects from kickoff to execution, rallied cross-functional teams, and delivered outcomes that make spreadsheets happy and teams even happier.
At Solid Ground Agency, Ron brings structure without the stress and strategy without the jargon. Whether he’s mapping out a go-to-market plan or coaching your team toward peak performance, he’s the steady hand (and sharp mind) that keeps everything moving forward, with clarity, confidence, and a few dad jokes along the way.

What We Do
At Solid Ground Agency, we work closely with autism center leaders to create strategies that reflect the care and dedication you put into every service. We bring clarity to the digital side of your business, so whether you’re expanding locations, filling programs, or reaching more families, your message gets where it needs to go. We keep things real and results-focused. From SEO and content to branding and paid campaigns. We believe digital marketing should feel like progress, not guesswork. So, we build custom solutions that fit your goals, your voice, and your audience. We’re the crew that rolls up our sleeves and gets things moving in the right direction. Our approach is collaborative, transparent, and built to support long-term growth without the overwhelm.
Optimize Marketing Strategy
Generate Targeted Results
Grow Your Business
Why We Do It
Solid Ground started with a simple idea: marketing shouldn’t be confusing, overwhelming, or full of fluff. It should be honest, strategic, and built to support the kind of organizations that are doing real good in the world—like autism centers, behavioral health providers, and purpose-driven businesses that care more about impact than industry buzzwords.
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After years of seeing agencies over-complicate things (and under-deliver), our founder, Rachael VanWagner, knew there had to be a better way. So she built it. Solid Ground Agency was born to give hardworking teams the marketing clarity they need, and the results they deserve. No ego, no cookie-cutter campaigns, just thoughtful strategy, clear communication, and a team that feels like an extension of yours.
We’re big believers in showing up with curiosity, asking the right questions, and building systems that support sustainable growth. Whether you’re expanding your services, filling a wait list, or trying to reach more families in your community, we’re here to help you do it with confidence.
At the end of the day, our job is to make your job easier, and make sure your message gets to the people who need it most.

Not sure where to start with your marketing? Let’s take the guesswork out of it. Sign up for a free, no-pressure marketing plan from Solid Ground—custom-built for your business and your goals. It’s smart, simple, and totally on the house.

Grab a cup of Joe and check out our blog
Marketing your ABA practice shouldn’t feel like walking a legal tightrope. At Solid Ground, we specialize in helping autism centers grow through strategic, HIPAA-compliant marketing that respects both your mission and the law. Let’s break down what that means, and how we make it happen. Why HIPAA-Compliant Marketing Matters for ABA Therapy providers First things […]
Why Lead Response Time Can Make or Break Your ABA Business If there’s one thing that makes a lead go cold faster than a half-eaten taco left on a dashboard, it’s slow follow-up. In today’s click-and-go world, where families are used to ordering groceries and booking doctor appointments from their phones, waiting to respond to […]
Welcome to your ultimate roadmap for growing your ABA therapy clinic the smart way—without the guesswork, overwhelm, or boring cookie-cutter tactics.